We could respond to this question with another question: Why buy "new" when you can obtain the same merchandise, with guarantee, and at a price between 50% and 80% cheaper?.

The market of sale of reconditioned hardware, also known as "remarketing" or "second hand" sale, began in the early 70´s, and after its evolution, has consolidated as a very interesting option at the time of buying equipment.

The fundamental characteristic which defines a reconditioned product is its origin. They are new units coming from production excesses, surpluses of wholesalers stocks, returns, or used units, such as demonstration products, material of leasing or renting companies, etc., and which are marketed at a low price.
The advantage of the electronic components is that they don't wear down as mechanical pieces do, being perfectly recoverable and usable for years. All the reconditioned products are carefully tested and verified before their commercialization, along with a perfect working condition guarantee.

The constant increase of the competitive pressure, requires alternatives which can help to control the costs in upgrades and facilitate the modernization and profitability of the business. By means of investing in reconditioned units, the companies have the option of acquiring products of a higher range at a smaller economic cost, or of optimizing already existing equipment, being also the only way to improve or upgrade discontinued systems.
This formula offers companies the key to maintain the technological upgrades at reduced costs and to improve the margin in the cost/profit ratio.

A conclusion backed by the users of this market is that once they acquire and test reconditioned products, at "second hand" prices, is that it is quite unlikely that they will purchase new products again unless it is absolutely necessary.